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FineArtViews Newsletter Straight Talk about Art, Marketing, Inspiration and Fine Living
For Artists, Collectors and Galleries (and anyone else who loves art)
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The Most Valuable Objects On The Planet
TODAY: Today's missive explores the idea that artworks are the most valuable objects on the planet. Perhaps a bit of hyperbole in the title, but read on, you'll get the idea...
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Friday, April 27, 2007
IN THIS ISSUE
* The Most Valuable Objects on the Planet
* COLLECTOR'S DISCOVERY ZONE
See the latest works by our artist members!
The Most Valuable Objects on the Planet
by Clint Watson
When you think about it, good paintings are among the most valuable objects on the planet (notice I qualified the statement with by adding the word "Good"). Think I'm kidding? Van Gogh's "Irises" sold for $49 million dollars in 1987. No doubt it would be more today. "Au Moulin de la Galette" by Renoir has sold for as high as a whopping $78.1 million. Now, that's a lot of green for one canvas! However, not only are paintings valuable FINANCIALLY, but even more so EMOTIONALLY.
Back when I was in the gallery business, I often saw people moved to TEARS by paintings. What kind of price tag do you put on THAT? Usually only those you love (or hate) can move you to tears, but with paintings, we're talking about a tangible object that can move a person to tears. Paintings can affect a myriad of emotions in their viewers, from happiness and excitement, to sadness and disgust. Visual art can "take us away" from our hectic lives and daily problems and give us an inner moment of peace, tranquility or joy.
For these reasons, people become extremely emotionally attached to their art. I know a lady who has been offered over a million dollars for a particular bronze sculpture that she owns (This is many times what she paid for it.) Her reply? "The bronze means more to me than the money." I find that even with my own art collection. People often ask me, "Which piece is your favorite?" I usually respond with, "Which of your children is your favorite?" (Along with a sheepish grin.) Even when selling paintings in the gallery, people would select a painting to purchase and I would think, "NO! I'm not quite ready to let THAT one go!"
Few people have the opportunity to create truly unique, tangible, one-of-a-kind items of high value like visual artists do. Even other types of "artists" don't have the opportunity to relish in such wonderful physical "proof" of their creations. Think about musicians, dancers, and actors. To see their "originals", the viewer must be present at its creation (i.e. the performance itself). And a performance is a re-creation anyway. To reach the audience in their homes (as painters can do simply by hanging the painting on the collector's wall), all other art mediums must rely on duplication techniques: music (CD's), dance (video), acting (video) ... even photographers must rely on film.
Indeed, only visual artists have this tangible evidence of the original creation process. And the value is attached to the work product itself. Think about it. Other forms of art have no original and tangible product to store their intrinsic value. How do you purchase music? You can purchase a recorded copy, you can purchase a concert ticket, you can purchase the score, and you can even purchase the copyrights to music. But none of those things are truly the original. "'What about the concert?" you ask. Good question. The original artist may perform it, but even it is only a rehearsed copy. It would be like watching a painter "repaint" a painting. . . without even having a finished painting at the end!
My somewhat belabored point is that only visual art provides both an ORIGINAL & TANGIBLE product. Gold can store value, but can't move us to tears (unless you bought it at the wrong time), while music can move us to tears, but can't store value in a physical way. Paintings can do BOTH.
This is one reason we become so addicted to paintings. We like experiencing the emotions they provoke and we like the idea of owning the original one-of-a-kind item that nobody else in the entire world owns. Paintings are like people: no two are exactly alike, but all are gifts from God and are to be cherished.
All of this presents the gifted artists themselves with a wonderfully awful dilemma. Wonderful because of what they are able to contribute to humanity, but awful because for us to enjoy it, THEY HAVE TO LET THE ARTWORKS GO. I've often seen FABULOUS paintings in an artist's studio and I ask the artist, "Can I buy THAT one?"
"I'm not quite ready to let THAT one go . . .", He replies.
I know exactly how he feels.
Warm Regards,
Clint
PS "Every genuine work of art has as much reason for being as the earth and the sun." (Ralph Waldo Emerson)
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