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FineArtViews Newsletter
Straight Talk about Art, Marketing,
Inspiration and Fine Living
For Artists, Collectors and Galleries
(and anyone else who loves art)
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Welcome to FineArtViews
TODAY: We launch our free e-newsletter, FineArtViews. Information about art marketing, inpiration and fine living for artists, collectors, galleries and art lovers.
IF YOU WISH TO UNSUBSCRIBE, CLICK THE LINK AT THE BOTTOM OF THIS NEWSLETTER
Tuesday, April 17, 2007
IN THIS ISSUE
* WELCOME TO FINEARTVIEWS
Who we are and why you're on our list.
* FOR ARTISTS:
MAKE A LIST OF EVERYONE YOUR KNOW
A practical marketing program for artists
* FOR COLLECTORS:
DO YOU HAVE STENDHAL SYNDROME? I DO!
Why as an art lover I'm "sick" -
but don't want to get well!
* COLLECTOR'S DISCOVERY ZONE
See the latest works by our artist members!
WELCOME TO FINEARTVIEWS
Dear ,
Welcome to the first issue of FineArtViews! We're excited to launch FineArtViews: a free e-newsletter about art - specifically about art marketing, inspiration and fine living. It is for artists, collectors, galleries and anyone else who simply loves fine art.
You are receiving this newsletter because you have told us that you are interested in art. You signed up for our information on using the email address . (If this date is in the past couple of days it may be because we transferred your address from one of the other lists we own that you signed up for in the past. If you don't wish to receive communication from us, you may unsubscribe easily by visiting the link at the bottom of this newsletter)
You may not recognize the name FineArtViews as we are consolidating several services into one, so you may have signed up at WebArtsites.com, FineArtStudioOnline.com, or have requested information personally from me, Clint Watson.
This email newsletter has three editions: daily, weekly and monthly. You are currently signed up for the following edition(s): .
You may select your preferred edition(s), edit your preferences, or unsubscribe by clicking the following link. You may also let us know if you are an artist, a collector, a gallery or all three so that we may tailor our information to your needs:
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We sincerely hope that you enjoy this service and will strive daily (or at least most days) to bring you useful and interesting information about the world of fine art.
Sincerely,
Clint Watson
Software Craftsman and Art Fanatic
PS: Want More Fine Art Views right Now? Visit my blog at:
FOR ARTISTS:
Make a List of Everyone You Know
by Clint Watson
I firmly believe that for most artists, the majority of their market will come from people they know and/or from those with whom they have a personal connection. So the first step for an artist beginning to market themselves (or an artist who wants to improve his marketing) is to make a list of everyone he or she knows.
Seth Godin, marketing guru, writes about an interesting way to look at Internet marketing where a person become a "lens" to "focus" traffic upon a specific area of interest. For example, my blog is a "lens" focusing people upon aspects of marketing art.
For artists (and other marketers), I propose that the "lens" concept works in another way. Think of your network as "light." Your network is EVERYONE YOU KNOW. The goal of your marketing is to encourage, coax, entice your network to view/purchase your art work. YOU ARE THE LENS. The lens provides focus. The lens directs the "light" and focuses it upon the goal.
In the upcoming days, I will "shine some light" upon several specific ideas regarding how to focus the lens. But like most worthwhile projects, action is required upon your part. So here is today's action plan: Make a list of EVERYONE you know. What you need to record is each person's name and email address. If you have a phone number and physical address, record that too. If there are specific "items of interest" you need to remember regarding specific people, jot them down (ie birthday, kid's names, hobbies).
So just who do you know? Probably a lot more people than you realize. Here is a list to get your brainstorming started - family, friends, coworkers, neighbors, people from your church, people you know in the PTA, past clients, other artists you know and anyone else who has ever expressed interest in your artwork.
Focus the lens - Make a List of Everyone You Know.
Sincerely,
Clint Watson
Software Craftsman and Art Fanatic
PS: To view our complete recommended method for conducting an email marketing campaign, please visit:
ARTIST TRACK BACK:
If you would like to see reader responses to the last letter please visit:
Well since this is our first newsletter, there are no reader responses - hit reply and send us some!
FOR ART COLLECTORS:
Do You Have Stendhal Sydrome? I Do!
By Clint Watson
In the July/August 2006 Issue of Art of the West Magazine, Tom Tierney and Allan Duerr wonder in their column "Straight Talk" why some people respond to art so strongly while others seem impervious to art's spiritual effects upon one's soul. As I pondered their questions, I remembered reading about an obscure psychosomatic "illness" regarding cases of people who exhibit extreme sensitivity to beautiful art. The phenomenon is called "Stendhal syndrome."
Stendhal syndrome is a psychosomatic "illness" that causes rapid heartbeat, dizziness, confusion and even hallucinations when an individual is exposed to art.
Marie-Henri Beyle, the French author known as Stendhal (his pen name), visited Florence in 1817. His book, Naples and Florence: A Journey from Milan to Reggio, describes his experience of the "illness." He actually became dizzy and confused by the majestic beauty of Florentine art. According to an Italian psychiatrist, Graziella Magherini, it happens all the time. Magherini observed and described more than 100 similar cases among tourists and visitors in Florence. Tourists visit the Uffizi, and fall to the ground while viewing paintings by Brunelleschi or Botticelli.
I've seen similar effects upon visitors to art exhibitions that I've attended. People stand in front of paintings gaping, weeping, or laughing. Stendhal syndrome illustrates the amazing power that artists wield when they concern themselves with creating beauty, rather than making ridiculous "statements."
Speaking of splashes and gimmicks, I have to wonder if anyone has ever fainted in front of an Andy Warhol or a Jackson Pollock? How many tourists have collapsed in tears in the MOMA? How many have been elated to spiritual highs by the geometric shapes of a Mondrian? Although to be fair, I have to admit that the apparent appeal and popularity of Warhol, Pollock, Mondrian, Picasso and other modernists does leave me in a state of confusion, but that's not quite the same thing as keeling over from the sheer beauty of their works....
As Allan and Tom point out in their column, those of us who are art lovers "...respond to art because it feeds our souls and, simply put, makes our world a better place." If being a person who responds strongly to art makes me ill, then I don't want to be well brother!
That’s my point, reply to email me yours at clint@fineartviews.com.
Sincerely,
Clint Watson
Software Craftsman and Art Fanatic
PS: "A work of art which did not begin in emotion is not art." (Paul Cezanne)
COLLECTOR TRACK BACK:
If you would like to see reader responses to the last letter, please visit:
Well since this is our first newsletter, there are no reader responses - hit reply and send us some!
COLLECTOR'S DISCOVERY ZONE:
See the latest artwork by our artist members:
GOOD TO KNOW:
For Art Webmasters:
Why So Many Site Visitors Are From Reston, VA
Reston, VA is the home base for all America Online (AOL) users. So every AOL user in the world shows up as Reston,VA. Since AOL has a lot of users - you will see a lot of activity from that city, but they actual person could actually be anywhere in the world and, unfortunately, there is no way to find out the actual location.
CLIENT FEEDBACK:
Regarding Email Marketing and Relationships with Galleries, VC Writes:
I'm replying because I sell only through galleries and shows and not from my website. Since websites began, people always think they can get a better deal if they buy from the artist. There are many artists out there who sell for really low prices which hurts us all. I do not want to spend my time on the computer or phone etc. I want to PAINT! I'm happy to pay 30-50% of the selling price to a gallery or art show organizer, ie, art center, museum, non-profit org. Do you think this technique would work if I sent the email with a referral to my galleries on my website and let them know if they see anything on my website they especially are interested in to let the gallery know?
If someone comes to my studio to purchase a painting, I have them make the check payable to the local gallery which represents me. I give a 10% discount which the galleries understand and agree with. The galleries also do the same if I send them a client.
Thank you for your ongoing support,
VC
[Editor's Note: We DO think the email marketing campaign would work as an assistance to the efforts of VC's gallery. As the artist, YOU control how you wish to sell the works (ie directly or through an agent or gallery), but the other aspects of marketing all remain the same.
VC is a good example of how artists and galleries can work together in a spirit of cooperation and trust. AND they appear to have their agreement well worked out in advance.]
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This article appears courtesy of FineArtViews.com by Clint Watson, a free email newsletter about art, marketing, inspiration and fine living for artists, collectors and galleries (and anyone else who loves art) .
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via web
"That bad, huh?" was the question I put to her.
My dealer wasn't pleased.
The power of delusion is as great as any known to man.
It is as possible for an entire nation to fall victim to it as a single person. Nor is it easy to displace.
You can't just "present the truth" (whatever that is) and hope the deluded will follow. Rather, he/she/they'll put up such a fight that you'll wonder who in hell you awakened inside of the person of your best friend. It goes back to the story of the fraud who decided to talk an entire village into believing in a deity he just made up as he went along. When he decided to expose the fraud, they didn't stop believing in his fiction; they killed HIM!
The worship of silly art is no stranger than the great esteem in which certain authority figures are held - for no good reason at all. (I don't consider wearing a good suit or having a "title" good reasons.) What really needs to be done is to elevate critical thinking over credulous prostration and specious loyalty. When in the grips of a massive delusion, you can't just tell yourself to snap out of it.
Snap out of WHAT?
Please share this with your readers.
Sincerely,
Brett